They made several brands, various grades of flours for different purposes, some of them with odd names. One, a "special baker's cake flour," was called Evidence. Another, for pastries, was called Jasco. A cookie flour was Clover Leaf. By 1904, J. Allen Smith was making Roller King, New South, Majestic, Knoxville Leader, Mayflower, Orange Blossom, Alpine Snow, Standard Fancy, and Piedmont flours.
Somewhere along the way, J. Allen Smith created a new flour that he reputedly was inspired to name for his wife, Lillie. There's another story; an early partner of Smith's was one Jasper Lily. Regardless of the etymology, White Lily and its sister flours made Smith's factory one of the biggest flour mills in the South, and made J. Allen Smith himself a rich man. He used his money to benefit the community. He was a big backer of the major Appalachian Exposition of 1910, the Knoxville Welfare Association, the University of Tennessee's agricultural experiment station, and, during its greatest need during World War I, the Red Cross. He established a public clinic on Clinch Avenue.
As an old man, he built an unusually gorgeous hacienda on Lyons View Pike, designed by the then-young firm of Barber & McMurry; he died there in 1920, at age 70. Cherokee Country Club's controversial acquisition and destruction of the J. Allen Smith House on Lyons View Pike a few years ago was a great aesthetic loss, as far as I'm concerned, but the real historic building, 30 years older, is still intact, and that's the White Lily factory. I hope we can find a worthy use for what remains of it. A building isn't the same as a tradition, but it's all we've got left.
Jack Neely - Metropulse
They made several brands, various grades of flours for different purposes, some of them with odd names. One, a "special baker's cake flour," was called Evidence. Another, for pastries, was called Jasco. A cookie flour was Clover Leaf. By 1904, J. Allen Smith was making Roller King, New South, Majestic, Knoxville Leader, Mayflower, Orange Blossom, Alpine Snow, Standard Fancy, and Piedmont flours.
Somewhere along the way, J. Allen Smith created a new flour that he reputedly was inspired to name for his wife, Lillie. There's another story; an early partner of Smith's was one Jasper Lily. Regardless of the etymology, White Lily and its sister flours made Smith's factory one of the biggest flour mills in the South, and made J. Allen Smith himself a rich man. He used his money to benefit the community. He was a big backer of the major Appalachian Exposition of 1910, the Knoxville Welfare Association, the University of Tennessee's agricultural experiment station, and, during its greatest need during World War I, the Red Cross. He established a public clinic on Clinch Avenue.
As an old man, he built an unusually gorgeous hacienda on Lyons View Pike, designed by the then-young firm of Barber & McMurry; he died there in 1920, at age 70. Cherokee Country Club's controversial acquisition and destruction of the J. Allen Smith House on Lyons View Pike a few years ago was a great aesthetic loss, as far as I'm concerned, but the real historic building, 30 years older, is still intact, and that's the White Lily factory. I hope we can find a worthy use for what remains of it. A building isn't the same as a tradition, but it's all we've got left.
Jack Neely - Metropulse
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